Cablevision Makes Payment Process Easier

Cablevision makes payment center transactions much easier with the use of quick, durable receipt printers and easy to use payment terminals.

Executive Summary

Cablevision wanted to make the payment process more customer-friendly in their payment centers. They were looking for something that was easier than manually entering credit card information yet can validate that a payment was made. Additionally, they wanted to minimize the amount of time spent per customer, thus providing a better experience for the customer and cutting down on employee man-hours.

The Business Challenge

Cablevision originally wanted to purchase a signature capture pad, a magnetic stripe reader, and a receipt printer in order to provide a self-service Solution to their customers. Cablevision had even begun testing their Solution on a black and white signature capture pad. However, the products identified were found to exclude confirmation to the customer that a payment was made, which was critical in the eyes of the CEO. Furthermore, Cablevision would have to pay more for a magnetic stripe reader, which would in turn make the device even bulkier.

Solution

After detailed discussion with Cablevision on the exact objectives of the Solution, Barcodes Inc recommended the Hypercom L4150 Payment Terminal, which also allowed Cablevision to display advertisements targeted at their customers. After some custom programming by Barcodes Inc, Cablevision was given a product that allowed their customer to see a full breakdown of their bill and approve/decline a specific charge amount.

Cablevision was also leaning towards using the Star Micronics TSP100 receipt printer before Barcodes Inc recommended they choose the Star Micronics TSP100ECO receipt printer. Along with being Energy Star compliant, the Star TSP100ECO would reduce Cablevision’s power consumption by 75% and provide them a cost savings of up to 70% in paper consumption.

Cablevision has since deployed 250 Hypercom Payment Terminals, and 250 Star Receipt Printers to 50 payment centers. Their deployment went well thanks to months of testing and help from both their Barcodes Inc Sales Rep and the Technical Staff at Hypercom.

Benefits

Cablevision is now able to offer in-store marketing to their customers and provide new services in a more efficient manner. More so, their marketing advertisements can be updated from a remote location by their marketing team at any given time. Barcodes Inc also recommended a payment terminal that would allow Cablevision to offer debit in the future, should they choose, without having to purchase new equipment. This in itself will save Cablevision thousands of dollars when they decide to make an upgrade.

The Future

Cablevision has since deployed 250 Hypercom Payment Terminals and 250 Star Receipt Printers to 50 payment centers. They will continue to use Barcodes Inc as their Solution provider, as they expect to open new payment facilities in the future.