Grow Your Business With Enhanced Shipping Labels

Posted July 17, 2024
Grow Your Business With Enhanced Shipping Labels

In the dynamic world of retail and ecommerce, product packaging is more than just a container—it’s a crucial element of your brand’s identity and a powerful tool for attracting and retaining customers. With increasing competition and discerning consumers, businesses need to take advantage of every opportunity to increase customer engagement. Enter Epson Label Boost software, a revolutionary tool designed to transform the way you create and manage labels, ensuring your products not only stand out but also convey the right message to your customers. Paired with Barcodes Inc. color label printers and labeling supplies, Label Boost reimagines the possibilities for shipping labels.

How Do Integrated Secondary Labels Work?

Integrated labels transform your existing black-and-white shipping labels by adding vibrant, full-color elements such as coupons, targeted ads, and secondary labels for regulatory or shipping-and-handling information. You can also emphasize critical details, like parcel count or expedited shipping, to ensure accuracy and prompt delivery.

Epson Label Boost is a software solution designed for effortless integration. It allows you to keep the bulk of your label creation process unchanged, making modifications only at the final step before printing. This software works seamlessly with your existing shipping software, ensuring uninterrupted delivery operations. Label Boost is compatible with most Epson ColorWorks® printers, guaranteeing that your labels are printed with exceptional image quality that enhances your brand.

Benefits of Integrated Messaging on Shipping Labels

1. Better Brand Image

A cohesive and attractive brand image is vital. With label-enhancing software like Epson Label Boost, businesses can design labels that are consistent with their brand’s aesthetics, ensuring that every product looks professional and aligned with the overall brand strategy.

2. Grow Sales & Customer Retention

Boost sales and customer retention by incorporating marketing messages and promotions on shipping labels, transforming each package into a dynamic touchpoint that engages customers and incentivizes repeat purchases.

3. Increased Workflow Efficiency

Simplifying your label printing processes will save you time and resources. By printing shipping details, critical shipping notices, and marketing promotions all on one label, you’ll cut manual data entry, reduce chances for mistakes, decrease workflow steps, and reduce labeling supplies.

4. Cost-Effective Printing

The ability to produce high-quality labels in-house reduces the need for outsourcing, resulting in cost savings. Additionally, the software’s efficiency and integration capabilities mean lower labor costs and increased productivity.

5. Targeted Campaigns with Customization & Personalization

Consumers appreciate products that feel tailored to them. With Epson Label Boost, businesses can easily produce customized labels for special promotions, seasonal products, or personalized marketing campaigns. This level of customization helps to engage customers and build brand loyalty.

6. Compliance and Accuracy

For industries with stringent labeling requirements, such as food and pharmaceuticals, Epson Label Boost ensures that all necessary information is accurately presented. This helps in meeting regulatory standards and avoiding costly compliance issues.

Start Elevating Your Brand Today

At Barcodes Inc., we’re more than a label printer and supplies provider, we’re an end-to-end supply chain and enterprise mobility services leader. Through our partnership with Epson, we’re proud to offer Label Boost as an integrated shipping label software solution that offers our customers a comprehensive tool that can elevate your brand, streamline your processes, and save you money. Whether you’re a small business or a large enterprise, Epson Label Boost provides the tools you need to create professional, high-quality labels that make a lasting impression.

Contact Barcodes Inc. today to learn more about how to improve brand identity, product visibility, customer retention, and compliance.  


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