Open Source Beer Recipe in a QR Code

The applications you can put QR Codes to use may range from coupons to advertising campaigns but this has got to be one of the more unique applications.

The New Zealand brewing company Yeastie Boys incorporate several QR Codes on the labeling of their Digital IPA.  These codes lead customers to various web pages including Facebook and Twitter accounts but one of the QR Codes lead to the full recipe of the beer, which essentially makes Digital IPA the world’s first open source beer!

If you are looking to incorporate 2D barcodes in your business and need help getting started, contact us at Barcodes Inc.