Fans of the Oregon State Beavers know that, when the score is close, a few yards on the gridiron can become very valuable real estate, indeed. But on game days, some of the most valuable retail real estate in Oregon is actually just across the street from Reser Stadium – in the OSU Beaver Store.

Beaver games can bring as many as 45,000 fans to the stadium and many of them will make their way to the Beaver Store to buy licensed gear and apparel. During the four hour game rush, the store typically processes between 3,000 – 4,000 transactions at its 22 cash registers.

“Generally, our customers are in good humor on game days, but moving efficiently is the key to keeping them that way,” says Torsten Pihl, I.S. Coordinator for the Beaver Store. “They line up out the doors, running a gauntlet of crowd control stanchions and registers. If we can save even just a few seconds on each transaction, we can maximize sales while the crowds are here, while keeping our fans and alumni happy.” So as they have many times before, the Beaver Store called on Zebra.
Continue reading »