Don’t Let EMV Chargebacks Cut into Your Profits
With EMV in full swing in the U.S., chargebacks have been on the rise – especially for restaurateurs. Following a successful co-hosted webinar with National Restaurant Association on the basics of chargeback management and best practices last month, we discovered a second installment was in high demand.
The webinar took a deeper dive into the rules of EMV and chargebacks and what you can do to avoid them. If you weren’t able to join us for the presentation, we’ve summarized the high points here to help you better understand chargebacks and the liability shift.
Why EMV, Why Now?
Protecting yourself against counterfeit fraud is one of the main benefits to implement EMV because it’s virtually impossible to recreate the chip. The October 1, 2015 shift has caused some serious headaches, but the ultimate goal is to fix the payment ecosystem by heightening card security. There is, however, a glitch—if your equipment isn’t EMV-compatible, then use of a fraudulent EMV card can go undetected.
3 Reasons to Upgrade to EMV Now
With the official October 1st EMV compliance date behind us, there are still many retailers that have not made the needed changes to properly process EMV enabled cards. Almost all banks and credit card companies have issued chip-embedded cards to their customers in time for the busy holiday shopping season so it really begs the question what are the real advantages to making the EMV switch.
- Fighting Fraud -Â Chip cards generate a one-time code with every transaction making it nearly impossible to create counterfeit cards for use in stores.As the EU has completed its migration to EMV acceptance, the region has seen an 80% reduction in credit card fraud while the US has witnessed a 47% increase
- Lower Chargebacks -Â Beginning October 1, 2015, new network rules mean merchants are more likely to be financially liable for fraud, lost/stolen transactions at their in-store locations without EMV compliance. In 2015 that liability in the United States is estimated to total more than $10 billion.
- Customer Peace of Mind -Â Customers are more than likely to shop at stores where they feel their information is safe. It only takes once to lose the customers trust and it is very difficult to get it back.
Two of the easiest solutions to become EMV compliant is simply upgrading your current payment terminals to EMV enabled ones like the Ingenico ISC250 and iPP350. Updating is an easy process and one of our Payment Processing specialists can help you find the right device for a hassle free update. Contact us today to get EMV compliant.
