Industry Need

Labels are commonly used to convey important information about the products they mark. However, an important element of labeling has become more prevalent: concealing inaccurate or out-of-date information previously in place. These kinds of labels can clearly communicate changed pricing without drawing customer attention, or may enable use of re-tasked or inaccurate packaging. Intermec’s specially designed Duratran and Duratherm Block Out labels provide this important function, reducing costs and improving efficiency.

• • Retail/Price Markdowns – When retail items need to be price-adjusted or product information must be modified, relabeling with a material that obscures the original information saves time and maintains the integrity of the original packaging.

• • Pharmacy/Unit Level Dose – On prescription items, labels are commonly applied over original packaging for distribution to the customer/patient. It is often important that the original printing does not show through. For reliable retail barcode scanning, it is critical to eliminate interference from underlying codes.

• • Warehouse/Logistics – In shipping and receiving operations, labels are sometimes applied to materials that frequently go through multiple use cycles. Shipping containers arriving in a facility can be reused to send materials to another facility by applying a new label over the existing label on the container. Previous information must not be visible through the newly applied label, especially in automated handling systems where it could interfere with routing of the container or carton.

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Touchatag is a new tool for Twitter users being tested by R/GA’s Richard Ting that involves the use of tags on objects, that when swiped, can trigger content to be sent to the microblog. Potential uses of the Touchatag platform, which combines radio frequency identification technology with the bar-code system, include a shopper receiving branded content via an RFID chip placed in a pair of sneakers purchased at a shoe store, according to this article.

(Original article: New Tagging Tool Could Link Marketers With Twitter Users)