JD Sports Fashion Finds Their Mobile Computing Solution With The Datalogic Skorpio
JD Sports Fashion is the UK’s number one specialist retailer of both branded and own-brand sports and fashion wear for the entire family. Established in 1981, JD Sports Fashion has grown rapidly to over 400 stores across the UK and the Republic of Ireland. JD’s growth since being listed on the UK Stock Market in 1996 has been meteoric, with the acquisition and consolidation of Scotts and Bank Fashion. Currently, over 1,300 Skorpio mobile computers have been installed in JD Sports Fashion stores across the UK and Ireland.
Datalogic ADC has been a long established partner of JD Sports Fashion since the introduction of over 400 rugged mobile computers for use in JD’s Distribution Centers since 2002. At that time, JD did not have any store management devices. When the decision came to look at automating store operations, JD turned to Datalogic to recommend an appropriate mobile device and solution.
New Study Finds Men Shop and Scan More Than Women on Mobile Devices
New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via mobile devices than women, but they also make more use of barcode scanners.
As mobile devices become the most common way people get online, uSamp decided to conduct a survey of the mobile shopping habits of 1,100 men and woman, ages 18 – 75. The results may surprise many people in that it found men to be the bigger online mobile shoppers.
What was everyone buying?
- 27% of males purchase consumer electronics on mobile vs. 8% of females
- 23% of males purchase movie and event tickets on mobile vs. 11% of females
- 30% of males purchase digital content on mobile vs. 20% of females
- 13% of males purchase food and drinks on mobile vs. 8% of females
- 8% of males purchase office supplies on mobile vs. 4% of females
Another interesting result from the study was that 91% of the time men were scanning barcodes with their mobile purchase versus the 85% of women. The survey found that men and woman who scan barcodes with mobile devices are shopping at these types of stores:
- Electronic store: 27% male vs. 12% female
- Convenience store: 7% male vs. 3% female
- Health & Beauty Store: 6% female vs. 2% male
More info on the study can be found here.
