Moscow’s Gorky Park has recently deployed a wireless network solution from Zebra to enable thousands of visitors to the park to simultaneously access wireless connectivity for a first-class visitor experience. The new Wi-Fi infrastructure replaces a legacy network which was failing to meet the latest requirements across the parterre section of the Park and cope with bring-your-own-device (BYOD) demand. The new wireless network provides robust security and delivers reliable, seamless coverage of the 68.9 hectare park.

Utilizing AP6562 access points across outdoor and indoor locations in the park, Zebra WiNG architecture was installed to provide a quality Wi-Fi service based on the number of mobile clients in different areas across the park. The design support for thousands of mobile devices allows visitors to use enterprise-grade Wi-Fi at an almost unlimited speed in both 2.4 and 5 GHz bands through a distributed WiNG architecture which prevents bottlenecks or connection losses. Visitors experience seamless high-speed Wi-Fi roaming on a secure network that protects their devices and the entire network from hacking. As a result, visitors to the Gorky Park can use a variety of online resources and social media as well as high-bandwidth applications like YouTube and Skype with confidence.

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For today’s highly connected retail shopper, having access to the same range of information they experience online is more and more expected even during the brick and mortar shopping experience. Smartphones may provide simple product lookups and pricing but more store functions can be easily expanded on with the right in-store technology. Just as they find in an online experience, being able to search product data and previous purchase history is another way to further empower customer satisfaction.

Whether it’s pulling up more detailed product information, stock levels and locations, or being able to access a gift registry and coupons/promotional items, customers desire to have access to your retail store both physically and electronically.

Expanding the customer experience really comes down to providing the right tools to your customers. Zebra’s line of Interactive Kiosks and robust Wireless LAN are the perfect additions  to any retail environment to provide customers the ability get product information or find an associate at the exact moment they want one.
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